While neighboring countries like Thailand, Indonesia, and Malaysia have become playgrounds for Chinese electric vehicle (EV) manufacturers, Vietnam stands out as a unique anomaly in the regional green vehicle landscape.
According to the latest analysis from Nikkei Asia, Vietnam’s market is a rare exception, remaining largely untouched by Chinese brands. Here, the domestic automaker VinFast not only leads but also dominates, forcing foreign competitors to struggle for market share from the starting line.
Since announcing its full transition to electric vehicles in 2022, VinFast has launched a rapid, comprehensive offensive across all segments, from mini-SUVs to mid-size SUVs. This well-prepared strategy has created a product range with coverage that international brands have yet to match. While Chinese brands entering Vietnam between 2022 and 2023 remain in exploratory phases with limited models, VinFast has swiftly established a nationwide sales network and charging infrastructure, creating a robust barrier to entry.
By 2025, the domestic market witnessed a historic milestone as VinFast’s total EV sales surpassed 100,000 units. This figure even exceeds the combined EV sales of several other regional markets, reflecting consumers’ unwavering trust in the homegrown brand. Nikkei Asia notes that VinFast’s advantage lies not only in competitive pricing but also in its long-term investment in ecosystem development and flexible financial support policies for customers from the outset.
Despite their significant advantages in production scale and costs, Chinese automakers have fallen short of expectations in penetrating the Vietnamese market. The gap in brand trust and delayed infrastructure development compared to VinFast are key reasons for their struggle to gain a foothold. Vietnam remains one of the few regional markets where a domestic player leads the green vehicle revolution.
However, experts caution that VinFast’s current advantage is time-bound. From 2025 to 2030, as the market expands, competitive pressure from international brands, particularly in the affordable segment, will intensify. Nonetheless, VinFast’s current differentiation serves as a prime example of early ecosystem control and strategic development in an emerging market.
VinFast Offers 0% Interest Installment Plans for Ride-Hailing Drivers to Purchase Electric Motorcycles
The program will be implemented from now until the end of 2026, with an estimated total budget reaching hundreds of billions of Vietnamese dong.
Rare Lamborghini Aventador S Supercar Spotted Cruising Vietnamese Streets on New Year’s Eve
The Lamborghini Aventador S LP740-4 is a rare sight on Vietnam’s streets, with its appearances over recent years being exceptionally scarce.
VinFast Lac Hong 900 LX: A Closer Look at the Premier State Leader’s Vehicle
At the Vietnam Mobility Show 2025, held from December 26–28 at the Vietnam Exhibition Center in Dong Anh, Hanoi, VinFast emerged as the centerpiece of attention. The company unveiled its comprehensive green mobility ecosystem, marking the largest and most ambitious showcase of its kind at the exhibition.
VinFast Unveils Green Mobility Ecosystem at Vietnam Mobility Show 2025
VinFast proudly unveils its immersive showroom, offering a comprehensive green mobility ecosystem experience. Discover our full lineup of electric cars, e-scooters, and electric buses, alongside cutting-edge charging and battery-swapping solutions, all complemented by attractive sales policies.
Top-Selling Car Models in Vietnam After 11 Months
With just one month left until the end of 2025, the sales race across various automotive segments has all but reached its thrilling conclusion.
