America’s most affordable pickup truck had a stellar 2025, with Ford reporting its best sales year yet for the Maverick.
Closely related to the now-discontinued Escape and sharing its mechanicals with the Bronco Sport, this compact pickup sold an impressive 155,051 units in the U.S. throughout 2025.
The Maverick’s record-breaking year culminated in a fourth-quarter high, with dealerships moving 34,147 units. The Maverick Hybrid also performed exceptionally well, with Dearborn-based Ford reporting that 81,034 of the total sales were hybrid variants.
The Ford Maverick Dominates the Compact Pickup Segment
This makes the Maverick Hybrid one of America’s most popular hybrid pickups, second only to the F-150 PowerBoost, which reported 84,934 deliveries in the same period. The only other hybrid pickups currently available in the U.S. market are the Tundra i-FORCE MAX V6 and the Tacoma i-FORCE MAX four-cylinder.
Ford also noted significant sales growth for the XL and XLT trims compared to 2024, unsurprising given the higher pricing for the 2025 and 2026 model years. From its launch price of $19,995 (excluding delivery fees), the Maverick now starts at $27,145 for the front-wheel-drive XL with the EcoBoost engine.
Its sole true competitor, the Hyundai Santa Cruz, is also U.S.-built but lacks a hybrid option, has a higher overall price, and leans more toward a crossover design. These factors contributed to weaker demand, with Santa Cruz sales dropping 20% from 32,033 units in 2024 to 25,499 in 2025.
While not a compact, the Honda Ridgeline warrants mention due to its unibody construction. This midsize pickup, well-equipped from the base model, also had a strong 2025, with sales up 6.7% from 2024, totaling 48,448 units compared to 45,421.
Starting at $40,795 (excluding delivery and taxes), the Ridgeline is the priciest midsize option but justifies its MSRP with standard features like a dual-action tailgate and i-VTM4 AWD system.
Powered exclusively by a naturally aspirated V6, the Ridgeline is the least fuel-efficient of the three unibody pickups discussed. The EPA rates it at 21 mpg combined (11.2 L/100 km), compared to the Santa Cruz’s 25 mpg (9.4 L/100 km) with its naturally aspirated I4 engine.
The Maverick stands out with impressive efficiency: up to 26 mpg (9.0 L/100 km) for the EcoBoost and 38 mpg (6.2 L/100 km) for the hybrid. Both powertrains default to front-wheel drive, with optional AWD featuring a multilink rear suspension available for both configurations.
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Preview of Toyota EPU Design – Integrated Frame Electric Pickup Concept
The Toyota EPU is a revolutionary electric pickup truck that is built on a sturdy frame platform to rival the Ford Maverick and Hyundai Santa Cruz.
Preview of Toyota EPU Design – Electric Pickup Concept with Integrated Frame
The Toyota EPU is an all-electric pickup truck model that has been developed on a solid body frame platform and will compete with the Ford Maverick and Hyundai Santa Cruz.
