After a challenging 2025 marked by a 9% sales decline, Mercedes-Benz is gearing up for its most ambitious comeback in brand history.
According to the newly unveiled plan, 2026 will be the centerpiece of an unprecedented product and technology launch program, aimed at reclaiming the luxury segment’s top spot from German rivals BMW and Audi.
Kicking off this campaign is the official debut of the iconic S-Class facelift on January 29th. Shortly after, the ultra-luxurious Maybach S-Class, featuring an extended wheelbase and the legendary V12 engine, will make its appearance, cementing its status as the pinnacle of limousine excellence. Beyond this, Mercedes-Benz will undertake a comprehensive overhaul of its flagship SUVs, including the GLE and GLS, while phasing out the EQA in favor of the all-new GLA generation. This next-gen GLA will unify both gasoline and electric variants under a cohesive design language.
A key highlight of 2026 will be the introduction of the first fully electric C-Class. This model is expected to inherit cutting-edge technology from the in-demand electric GLC lineup.
In the high-performance segment, the AMG division will unveil its flagship electric “super sedan,” developed on a bespoke platform inspired by the GT XX concept. Positioned as a direct rival to the Porsche Taycan, this vehicle promises a zero-emission driving experience without compromising AMG’s signature performance.
Mercedes-Benz may also surprise enthusiasts with the return of the G-Class Cabriolet. This four-door soft-top SUV is anticipated to launch before the end of 2026, building on the G-Class’s record-breaking 2025 sales of nearly 50,000 units.
The 2026 battle among Mercedes, BMW, and Audi is poised to be fiercely competitive. While Mercedes focuses on the S-Class and electric AMG models, BMW counters with the i3 sedan and the new 3 Series, and Audi bets on its flagship Q9 SUV.
With a diverse portfolio spanning smart urban vehicles, electric supercars, and off-road SUVs, Mercedes-Benz is redefining luxury in the electric era.
TH (Tuoitrethudo)
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