The Cybertruck frenzy has long subsided, and with it, the lines of eager customers awaiting Tesla’s pickup have vanished. Now, hundreds of unsold units sit at dealerships, despite aggressive discounts, as demand wanes. Tesla is now turning to the United Arab Emirates to offset this slump.
Tesla unveiled the Cybertruck in the UAE with a grand event, allowing attendees to get up close with the electric pickup, explore its features, and witness a light show powered by the vehicle’s lighting system. Sixty units were delivered to new owners during the event.
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In 2025, Tesla sold 20,237 Cybertrucks, down from 38,965 in 2024, as the company struggles to maintain its position against Chinese competitors offering cheaper electric vehicles with comparable performance. Reports from last summer indicated Tesla had around 10,000 unsold units, mostly from the Foundation Series.
With production outpacing demand, Tesla slashed prices on 2024 models by up to $6,000 to clear inventory. However, the expiration of federal tax credits has further complicated matters.
Compounding the issue, Tesla cannot sell the Cybertruck in markets like Europe, the UK, or China due to non-compliance with local safety standards. Certifying and producing the vehicle for these regions would be prohibitively expensive.
As a result, Tesla is targeting markets with less stringent safety regulations, and the United Arab Emirates has warmly welcomed the Cybertruck.
Tesla has sent units to join Dubai’s lavish police fleet, where officers already drive luxury vehicles like Lamborghinis, Bugattis, and Ferraris. The Cybertruck fits right in, with its police livery accentuating the vehicle’s bold design.
While Tesla has showcased the Cybertruck in Dubai before, it is now officially launching sales in the region. Soon, we’ll see this electric pickup conquering the sand dunes around Dubai.
The online configurator reveals that domestic customers can purchase a Cybertruck for 404,900 AED, excluding additional options. This equates to approximately $110,251 at current exchange rates, about $30,000 more than the U.S. starting price of $79,990.
The Cyberbeast variant in the UAE is also pricier than its U.S. counterpart, at 454,900 AED ($123,870) compared to $114,990 in the U.S. However, the UAE’s used car market has long been flooded with Cybertrucks imported from the U.S., well before the official launch.
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