Honda Motor officially unveils its refreshed “H” logo, marking a new era as the iconic emblem for its automotive division.
Since its debut in 1963 as the symbol for Honda’s automotive ventures, the “H” logo has been synonymous with the brand’s vehicles and operations, evolving through design iterations over the decades.
The reimagined “H” logo coincides with Honda’s development of next-generation electric vehicles, including the Honda 0 Series—a lineup conceived with the vision to “start from scratch” and redefine Honda’s automotive legacy. This logo refresh underscores Honda’s commitment to transformation, embodying the brand’s spirit of transcending boundaries and embracing new challenges. Its open-armed design symbolizes Honda’s dedication to expanding mobility solutions and catering to the diverse, evolving needs of its customers.
The new “H” logo will debut on electric and flagship hybrid models starting in 2027, signaling a bold step forward in Honda’s innovation journey.
The refreshed “H” logo: Honda’s new automotive identity.
Beyond vehicles, the updated “H” logo will unify Honda’s entire automotive ecosystem, appearing across dealerships, marketing campaigns, and motorsport initiatives, reinforcing a cohesive brand presence.
As the auto industry undergoes a seismic shift toward electrification and smart technologies, the new “H” logo represents Honda’s “second founding”—a pledge to lead this revolution. Armed with cutting-edge innovation and a break-from-tradition mindset, Honda aims to surpass customer expectations, unbound by conventional limits.
TH (Tuoitrethudo)
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