Domestic

In the Vietnamese automotive market of 2025, the majority of mainstream brands' sales stem from a select few strategic models. These vehicles serve as the cornerstone of their success, acting as the "cash cows" that not only sustain market share but also shape brand perception in the eyes of consumers.

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At VMS 2024, Skoda showcased the Superb model in Vietnam, leaving enthusiasts eagerly awaiting its official launch. However, since then, the brand has remained silent, with no updates on plans to introduce the vehicle to the Vietnamese market.

The highly anticipated Mercedes-Benz G 500 standard gasoline variant is set to officially launch in Vietnam during the second quarter of 2026, according to a Southern region dealership source.

SM Green Electric Taxi is launching a large-scale driver recruitment program, offering attractive earnings, competitive and transparent benefits, and maximum labor rights protection.

Honda Vietnam (HVN) announces its motorcycle and automobile retail sales figures for September 2025.

VinFast has officially become the first Vietnamese automotive brand to surpass the milestone of 100,000 vehicles sold within just the first three quarters of the year. This achievement is the culmination of 11 consecutive months as Vietnam’s best-selling car brand, with steadily growing market share solidifying VinFast’s undisputed leadership in the domestic market.

At this year's Car Choice Awards, part of the esteemed Better Choice Awards, VinFast emerged as the most celebrated brand, clinching top honors in four prestigious categories: "Market-Leading Vehicle," "GenZ Car of the Year," "Service Vehicle of the Year," and "Breakthrough Automotive Brand."

On October 8th, Alpha Books and Tasco Auto jointly hosted the launch event for the book "Nonlinear Growth – The Rise of Geely" at the Geely Long Biên showroom in Hanoi.

In a mesmerizing fusion of music and dazzling lights, the Car Choice Awards 2025 gala celebrated 13 prestigious awards, offering a vivid snapshot of Vietnam’s automotive market this year.