Rolls-Royce is not just the best car brand in the world, but also known as the most luxurious and extravagant car brand in the world. So what makes the class of this British car brand?
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The value of tradition
Rolls-Royce’s commitment to the philosophy of “Manufacturing the best cars in the world without caring about price and selling them to people who know how to appreciate and afford” over the past 100 years has contributed to the creation of this noble brand.
Rolls-Royce – The noble brand
The birth of Rolls-Royce was foretold in 1904 when engineer Henry Royce and businessman Charles Rolls met in Manchester. Three years later, the Silver Ghost, the first car representing the Rolls Royce brand, was officially launched to the public and quickly became the best-selling model of the time.
After many ups and downs and transformations, Rolls-Royce fell into the hands of the German car company BMW and was lavishly invested by this company to restore its reputation and build the best services for VIP customers. BMW’s efforts have paid off with a continuous increase in orders and the Phantom, the only product of Rolls-Royce, which has achieved many successes.
Phantom – A product that has achieved many successes for Rolls-Royce
However, in over 100 years, this luxury car company has only produced no more than 100,000 cars and the value of these supercars remains unchanged over time.
The value of quality
One of the important reasons why Rolls-Royce always sells well is because it meets the demands of the most demanding customers and each Rolls-Royce car is an artwork crafted according to the owner’s requirements.
Rolls-Royce meets the demands of the customers
Most of the wood and leather details are meticulously handcrafted by artisans at Rolls-Royce’s factory in Goodwood, England. About 56 wooden parts are made from wood of the oak or yew trees, with colors and designs according to the customer’s requirements. These types of wood have high durability and good resistance to strong impacts.
In addition, more than 400 other details made of leather are imported from Bavaria, Germany or Argentina and carefully polished to the taste of the customer. The car body is manufactured in Germany and then sent to be painted in England. The painting process is also carried out meticulously with 15 layers. It takes 2 months to complete a Rolls-Royce car, while assembling a normal car on the production line only takes about 26 minutes.
Most of the wood and leather details are handcrafted by artisans
Although personalized according to customer requirements, all Rolls-Royce cars have long bonnets and the “Spirit of Ecstasy” emblem and the radiator grille have an unmistakable design.
Under the bonnet is a V12 engine with more than 400 horsepower and a top speed of 240 km/h. In addition to high-quality sound systems, air conditioning, and air filters, the interior of Rolls-Royce is a quiet world that carries the owner’s unique style.
… And the value of the brand
It is a mistake to think that just by spending money you can own a Rolls-Royce. In reality, to experience the comfort and convenience of this luxury car, you must prove that you belong to the rich class with a bank account of at least $30 million, not including real estate.
Customers of this brand are often wealthy and famous
Therefore, the loyal customers of Rolls-Royce are usually industrialists, wealthy businessmen, and celebrities in various fields. Rolls-Royce is also a measure of social status. 85% of Rolls-Royce buyers place orders, not just walk into a showroom and choose a car.
Many details on the car are personalized
Rolls-Royce customers are true emperors. If you have the money, Rolls-Royce will never say no to any request. A personalized driver’s compartment, with foot space measured according to shoe size, an interior that consumes about 75m2 of genuine leather… all enhance the value of the car owner. And more than that, the brand’s history, quality, and customer service have created a class for the car.
Thu Ha compilation (TTTD)
