In January 2024, Suzuki Vietnam joins its competitors Toyota and Honda in announcing a new promotion program for its models. The Suzuki Ertiga Hybrid, like in previous months, is the most heavily subsidized model.
From January 4th to 31st, 2024, the Suzuki Ertiga Hybrid will receive a range of incentives. These include 100% registration fee support, 0% interest rate for 12 months, 2 years of physical insurance, and a 30 million VND fuel voucher. The total value of this promotion is up to 140 million VND, making it a record-breaking incentive for this model. The discounted price of the Suzuki Ertiga Hybrid MT version is only 421 million VND, the cheapest in the MPV segment in Vietnam.
In addition to the Ertiga Hybrid, Suzuki is also running a promotion program for another MPV model, the XL7. The Suzuki XL7 will receive 100% registration fee support and a 10 million VND fuel voucher. The total value of this promotion is worth 70 million VND. This offer allows customers to own a Suzuki XL7 with a starting price of only 530 million VND.
The Swift and Ciaz models by Suzuki Vietnam are also being offered higher levels of promotion in the pre-Tet month. The Suzuki Swift enjoys 100% registration fee support with a value of up to 60 million VND. For the Suzuki Ciaz, the company offers 50% registration fee support and 0% interest rate for 6 months, with a total value of 45 million VND.
The interest rate mentioned above is based on a rate of 8.99% per year for passenger cars, according to Suzuki Vietnam. Customers who purchase one car will receive one gift package. All gift packages can be converted into cash.
| Car Model | Promotion |
Promotion Value (including VAT) |
| Suzuki Ertiga Hybrid |
– 100% registration fee support – 0% interest rate for 12 months – 2 years of physical insurance – 30 million VND fuel voucher |
Up to 140,000,000 VND |
| Suzuki XL7 |
– 100% registration fee support – 10 million VND fuel voucher |
Up to 70,000,000 VND |
| Suzuki Swift | – 100% registration fee support | Up to 60,000,000 VND |
| Suzuki Ciaz |
– 50% registration fee support – 0% interest rate for 6 months |
Up to 45,000,000 VND |
Official promotion program for Suzuki cars in January 2024
In 2023, the Suzuki Ertiga Hybrid model has continuously received in-house promotion programs, resulting in a significant improvement in sales volume. As of now, the Suzuki Ertiga Hybrid has achieved a business result of 812 units cumulatively since the beginning of 2023, with November 2023 alone seeing sales of 121 units, an increase of 12%.
Despite its cheap price, the Suzuki Ertiga Hybrid has not been truly popular in Vietnam due to its less advanced amenities and safety features compared to its competitors. Its features include Halogen headlights, LED daytime running lights, front fog lights, LED taillights, 15-inch alloy wheels, leather seats, manual adjustable seats, a 10-inch center touchscreen, analog instrument cluster with multi-information display, single-zone automatic air conditioning, manual parking brake, and power-adjustable mirrors.
The engine of this MPV is a mild hybrid powertrain with a 4-cylinder, 1.5L petrol engine, delivering a maximum output of 103 horsepower and a maximum torque of 138 Nm. It comes with a 5-speed manual transmission or a 4-speed automatic transmission.
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