Porsche Delivers 155,945 Cars in First Half of 2024

The sports car manufacturer is updating five out of six model ranges, including the Cayenne, Panamera, Macan, Taycan, and 911. The related transitions are complex and temporarily led to gaps in sales between individual markets and model lines. However, Porsche continues to demonstrate strong appeal in the past six months.

Growth in the European Market

In Europe (excluding Germany), Porsche delivered 38,611 cars in the first half, a 6% increase compared to the same period last year. In its home market of Germany, sales grew by 22% with 20,811 cars delivered.

In China, the sports car manufacturer delivered 29,551 vehicles from January to June, a 33% decrease. This was mainly due to the tense economic situation in the Chinese market and a focus on a value-oriented business strategy.

In North America, 39,558 Porsche vehicles were delivered to customers, a 6% decrease. After customs-related delays in the delivery process for some models in the first quarter, the region bounced back impressively and recorded the highest quarterly operating performance.

In other markets and developing countries, 27,414 cars were delivered to customers, reaching a high compared to the previous year.

High Demand for the All-Electric Macan

The Cayenne model range recorded an all-time high in the first half with 54,587 cars delivered (a 16% increase). Meanwhile, Macan deliveries reached 39,167, an 18% decrease due to model renewals in various markets. Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG, shared, “The new generation of all-electric SUVs has seen impressive order numbers. The first vehicles will be delivered to customers in the second half of the year.”

The iconic 911 sports car continues to attract customers, with 28,212 units sold globally (an 8% increase). Panamera sales reached 13,255 (a 25% decrease) due to the model’s generation upgrade. This also applied to the Taycan, with 8,838 cars delivered in the first half (a 51% decrease). The 718 Boxster and 718 Cayman recorded an 8% growth with 11,886 vehicles delivered.

Detlev von Platen stated, “In 2024, Porsche will introduce the strongest product portfolio in its history. Porsche will continue to focus on the triad of drive systems: all-electric, high-performance plug-in hybrids, and highly emotional combustion engines.” “With this triad strategy, Porsche is confidently positioned for the future, offering attractive choices for all customers, regardless of individual preferences and regional developments worldwide.”

TH (Tuoitrethudo)