On October 11, 2025, the Vietnam Automobile Manufacturers’ Association (VAMA) announced the sales figures for September 2025. According to the report, VAMA members sold 30,688 vehicles to domestic consumers, marking an 18.1% growth.
Breaking down the numbers, 20,559 were passenger cars, 9,535 were commercial vehicles, and 594 were specialized vehicles. Compared to August 2025, passenger car sales increased by 19%, commercial vehicles by 14%, and specialized vehicles by 97%.
Additionally, domestically assembled vehicles reached 14,427 units, a 14% increase from the previous month. Meanwhile, completely built-up (CBU) imported vehicles totaled 16,261 units, up 22%.
Despite the Vietnamese auto market’s significant growth in September 2025, some familiar models remained among the poorest-selling vehicles. Interestingly, a newly launched model also quickly joined this list.
| No. | Model | September 2025 | August 2025 | Change Rate | YTD 2025 |
| 1 | Ford Explorer | 1 | 0 | – | 133 |
| 1 | Honda Civic Type R | 1 | 0 | – | 2 |
| 2 | Toyota Innova | 4 | 28 | -85.7% | 264 |
| 3 | Honda Accord | 5 | 3 | +66.6% | 29 |
| 4 | Suzuki Jimny | 13 | 22 | -40.9% | 196 |
| 4 | Ford Mustang Mach-E | 13 | – | – | 13 |
| 5 | Isuzu mu-X | 15 | 23 | -34.7% | 186 |
| 6 | Toyota Corolla Altis | 17 | 19 | -10.5% | 198 |
| 7 | Kia Soluto | 18 | 11 | +63.6% | 215 |
| 8 | Kia K5 | 19 | 21 | -9.5% | 176 |
Top 10 Poorest-Selling Cars in Vietnam – September 2025 (units)
1. Ford Explorer: 1 Unit
In September 2025, Ford sold only one Explorer unit in Vietnam. This result placed the full-size SUV at the top of the poorest-selling cars list, alongside the Honda Civic Type R.
Ford Explorer
The Ford Explorer’s presence on this list isn’t surprising, as it has been discontinued in Vietnam. In July 2025, the model quietly disappeared from Ford Vietnam’s product lineup.
Ford Vietnam has not disclosed the reason for the Explorer’s removal from its website. Meanwhile, dealership sales consultants report that existing Explorer inventory has sold out, with no plans to import additional units.
1. Honda Civic Type R: 1 Unit
Like the Ford Explorer, the Honda Civic Type R also sold just one unit in September 2025. However, unlike Ford’s SUV, this high-performance Honda model remains available in Vietnam through special orders.
Honda Civic Type R
The Honda Civic Type R debuted in Vietnam in December 2022 with a starting price of VND 2.399 billion. By March 2025, its price had increased by VND 600 million to VND 2.999 billion, making it one of the most expensive cars in its segment and contributing to its low sales.
2. Toyota Innova: 4 Units
The Toyota Innova ranked second among the poorest-selling cars in Vietnam, with only four units sold in September 2025.
Toyota Innova
Similar to the Ford Explorer, the Toyota Innova has been discontinued in Vietnam. Toyota Vietnam cited “product strategy changes” as the reason for halting sales, stating that existing inventory has been exhausted.
Before its discontinuation, the Toyota Innova was offered in a single variant, the 2.0E MT, priced at VND 755 million. However, its outdated design and features, coupled with intense competition from more affordable compact MPVs, led to its decline in popularity.
3. Honda Accord: 5 Units
In September 2025, the Honda Accord sold five units, slightly outperforming the three models above and moving out of the top position among the poorest-selling cars.
Honda Accord
The Honda Accord has long been a fixture on Vietnam’s poorest-selling cars list. Its high starting price of VND 1.319 billion, single variant option, and lack of recent design and feature updates have contributed to its declining sales. Additionally, the shrinking mid-size sedan segment in Vietnam has further impacted its performance.
4. Suzuki Jimny: 13 Units
The Suzuki Jimny, a frequent appearance on Vietnam’s poorest-selling cars list, sold 13 units in September 2025, ranking fourth from the bottom.
Suzuki Jimny
The Suzuki Jimny faces several challenges in Vietnam, including its high starting price of VND 789 million, compact size, and limited features. Its status as a fully imported model from Japan also restricts supply.
4. Ford Mustang Mach-E: 13 Units
Tied with the Suzuki Jimny in fourth place is the Ford Mustang Mach-E, marking its first appearance on the poorest-selling cars list.
Ford Mustang Mach-E
Launched in Vietnam on August 15, 2025, the Ford Mustang Mach-E is a fully imported electric vehicle with a starting price of VND 2.599 billion. Its high price and the limited charging infrastructure in Vietnam pose significant challenges to its adoption.
5. Isuzu mu-X: 15 Units
The Isuzu mu-X, another familiar face on this list, sold 15 units in September 2025, ranking fifth among the poorest-selling cars.
Isuzu mu-X
The Isuzu mu-X’s frequent appearance on this list can be attributed to its polarizing design and the brand’s strong association with commercial trucks, despite its competitive pricing range of VND 900 million to VND 1.19 billion.
6. Toyota Corolla Altis: 17 Units
The Toyota Corolla Altis once again found itself among the poorest-selling cars, with just 17 units sold in September 2025, making it the least popular model in the compact sedan segment.
Toyota Corolla Altis
Like mid-size sedans, compact sedans have fallen out of favor in Vietnam. The Toyota Corolla Altis’s unchanged design and features over the years have further contributed to its declining sales.
7. Kia Soluto: 18 Units
Just behind the Toyota Corolla Altis is the Kia Soluto, a South Korean subcompact sedan that sold 18 units in September 2025, the lowest in its segment.
Kia Soluto
Despite the subcompact sedan segment’s popularity in Vietnam, the Kia Soluto has struggled due to its inferior design and features compared to competitors like the Toyota Vios, Hyundai Accent, and Honda City.
8. Kia K5: 19 Units
Rounding out the top 10 poorest-selling cars is the Kia K5, another mid-size sedan, which attracted 19 buyers in September 2025.
Kia K5
While the Kia K5 offers a more attractive price range of VND 859 million to VND 999 million compared to the Honda Accord and segment leader Toyota Camry, it has failed to gain traction due to the Camry’s dominant reputation in the mid-size sedan market.
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